Quality time over Quality Street
According to our research, the UK’s most treasured possession this Christmas will be its time.
Spending quality time with family, friends, and neighbours will be more important than ever before in 2022 – replacing expensive presents with valuable presence.
So, what are households most looking forward to taking part in this year? Google search data reveals that volunteering, baking, and crafts will be key in the run up to the big day:
- Christmas volunteering 2022 – up 500% on Google
- Easy Christmas crafts – up 190% on Google
- Christmas baking – up 50% on Google
With 60% of us expecting to cut non-essential spending this festive period , using our time wisely and charitably is important.
With a 500% increase in interest in volunteering, the nation is very aware that this December will be a tough time for many families, and many people are looking to lend a hand in any way they can.
Baking and cooking seem to be increasingly popular this year, too. Instead of buying tins of sweets and expensive desserts, households will be putting their Great British Bake-Off knowledge to the test, and getting their rolling pins out to create their very own Yuletide masterpieces.
Replacing speedy purchases with fun processes like baking helps to create a delightful schedule of events for the whole family to enjoy – and avoids spending extra cash on pricey tickets or experiences that may well be out of the budget this year, too.
Speaking of fun processes, crafting is set to be another popular activity this December – and one the whole family can get stuck into, creating those all-important memories.
From creating personalised decorations for the home, to making gifts for family and friends without having to hit the high street – there are hundreds of ways the nation will be cutting, sticking, and colouring its own fun this Christmas. Think homemade Christmas cards (currently a trending search on Google) and wrapping paper (searches up 200%) – we’re set to be avid crafters this festive season.