3 ways you could design the internal of your home with The Starting Block

The design sector continues to debate what the most popular layout for our homes is – open plan or separate living space? Some experts are suggesting that new ways of living do not lend themselves to borderless layouts, so believe that the open-plan trend is in decline. However, recent research into online search behaviours actually found that the concept of an open-plan has dramatically increased in popularity over the last few years.

With searches for “open plan house” up 168% from 2019 to 2021, and searches for “open plan kitchen living room floor plan” up 400% from 2020 to 2021, it is apparent that there is still a very real appetite in the UK for open, bright, light and airy spaces to call home. Our latest offering, The Starting Block, gives buyers the ultimate flexibility to design their perfect layout.

The Starting Block

In response to customer demand for flexible spaces that suit a particular lifestyle, we are offering a brand new type of product to customers. The Starting Block allows you to design and build the entire internal layout of a property, with only the exterior of the house fully finished upon sale.

By taking on an empty shell, finished with only structural walls, staircases and utilities in place, buyers have the flexibility to create a home that suits their individual needs and are free to design floorplans that are as open-plan as they wish.

The process will see customers project manage their build, initially by discussing the exact size and desired location of the property with one of our consultants. An architect will then work with the customer to design the home, which will then be costed by a surveyor and integrated into a bespoke mortgage available to help fund the project.*

Design inspiration

To help inspire those who are interested in The Starting Block, Stewart Court, Design Manager at St. Modwen Homes, has designed a selection of floorplans to show how an empty shell could be transformed to perfectly match modern lifestyles**.

Floorplan 1 image
Floorplan 1

This ground floor layout combines open-plan with thoughtful, functional spaces, allowing you to get the very most out of your dream home. The addition of a kitchen island gives people a place to gather and talk, while bi-fold doors help link your indoor and outdoor spaces. With two en-suites and a separate family bathroom on the first floor, larger families and groups can have even more personal space.

Floorplan 2 image
Floorplan 2

With the ground floor almost fully open plan, you can entertain guests with ease. French doors in the dining area provide lots of natural light, and the positioning of the downstairs WC creates a larger utility room, which can help to keep the open-plan space tidy. By designating office space on the first floor, you can create a separation between home and work life.

Floorplan 3 image
Floorplan 3

If open plan living spaces simply don’t work for you, The Starting Block enables you to create a floorplan which is bespoke to the needs of your family. In this example, all bedrooms are doubles, while the main bedroom has been modified to become a standout feature of the home. With both an en-suite and a walk-in wardrobe, this area becomes a mini oasis within the home.


Stewart, Design Manager at St. Modwen Homes, comments: “These three floorplans demonstrate how the same shell can be transformed in so many different ways. With just a few changes, the entire flow and energy within a house can be altered.  The Starting Block is unique as it gives our customers the chance to take the reins right from the beginning of the design process. With ultimate control over every last detail, the homeowner can decide how to make the house work for them.”

“When searching for a new home, many of us will have experienced feelings of ‘if only that were there’ or ‘I could do so much with this space if the floorplan was slightly different’. We wanted to give our customers the freedom to create a home which is completely bespoke to their individual needs. They’ll still benefit from our award-winning, high-quality build, but they will be able to design every aspect of the home to suit their personal taste.

“If you think this could be the right choice for you and your family, get in touch with your local sales team. They’ll be delighted to talk you through the process and answer any queries you might have.”

Jo Winston, Sales and Marketing Director at St. Modwen Homes

Discover how The Starting Block could be the perfect solution for you.

*Full terms and conditions apply.

**All floorplans are given for inspirational purposes only. Customers who proceed with The Starting Block will be responsible for ensuring that their designs are in accordance with current building regulations.

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